A brand message is the way a business communicates the value of your business to your target audience. It describes why your brand matters, what it stands for, and what it has to offer. It can include your tagline, your About page, advertising slogans, and a recurring story or theme in social media posts.
The truth is, many businesses are using a subscription model, and it’s easy to lose track of them. For this reason, we’ve created this recurring payment doc to help you keep track of recurring payments. We have a handy editable file, as well as a printable file in both letter and A4 formats for your planners.
Password managers can be a lifesaver when you have multiple accounts and employees. These apps allow you to generate, store, and authenticate your passwords on your computer or mobile devices. Most companies have a low monthly fee and similar features.
Last month I had the pleasure of attending my very first Craftcation. I was there to teach a sewing class, lead a panel discussion about teaching craft, and spread the word about Craft Industry Alliance. I had no idea I’d get much much more out of it. I had fun, met great people, lined up some contributors to CIA, and learned new craft skills!
Craftcation is a truly unique event, held every spring in Ventura, California. The weather is amazing, the hotel is very near to the beach, and the town is lovely. Best of all, the conference is incredibly well-planned so there’s always something going on that’s fun, informative, and inspiring.
In this live coaching event, three Craft Industry Alliance members present their business challenges and three coaches help them to problem-solve.
January 2, 2018
This webinar is a primer on planning a video, writing a script, shooting, and editing for your creative business by expert Joy Macdonnell.
Taking the time to treat each person who purchases something from your craft business with care will convert first-time customers into loyal fans who will make repeat purchases from your shop and tell their friends.
In this webinar, we’re talking about tips for planning and conducting a great craft workshop with Carole Lyles Shaw. Carole spent over 25 years as an international corporate trainer and a “trainer of trainers” before she started teaching quilting workshops. Carole will share some lessons learned about planning for success and handling challenging situations in your workshops.
Priscilla Castro is the brand partnership manager at Planoly. In this webinar, she shares techniques for using your social media to the utmost potential.