7 Tips for Pinning Seasonally

As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.

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About The American Tapestry Alliance

Craft Industry Alliance has reciprocal relationships with several other craft-related organizations and we’re proud to be able to offer our members discounted memberships to these other organizations. The American Tapestry Alliance is one of them and today ATA’s Executive Director, Mary Lane, is here to tell us more about the history of ATA and what it has to offer.

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How to Pick the Right Social Media Scheduler

Posting to social media to drive our creative businesses is no longer just an afterthought. Without an effective process for posting to social media in a way that is both meaningful and engaging can become a challenge when we’re posting on a daily basis.

In a noisy online world, there’s one way to keep your social sanity when it comes to the task of crafting your social media posts– batching and scheduling them in advance.

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How to Write a Great Bio: Tips for Craft Business Owners

Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.

But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.

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