How to Deal with Customer Complaints After You’ve Made the Sale

In a perfect world, business would run smoothly. Customers would never leave negative feedback or attack a merchant for a perceived injustice. Unfortunately, this isn’t a perfect world.  Sometimes you must take the good with the bad and adapt as situations arise.  So how do you handle difficult and stressful situations?  Are there ways to prevent misunderstandings and future problems?

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Michaels Embraces the Gig Economy With New Community Classroom Program

In a step towards embracing the gig economy, craft chain Michaels has revamped its in-store classes turning instructors into freelancers responsible for designing, pricing, and marketing their own workshops. The new Community Classroom program, which rolled out to 1,258 Michaels stores nationwide in March, allows any creative person to pitch to teach at their local Michaels store.

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The Next Chapter

We have some important news to share with you today about Craft Industry Alliance’s next chapter. It’s exciting and we want you, our members and subscribers, to be the first to know.

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How to Use a Content Calendar to Plan and Schedule Your Posts

Do the words “content calendar” induce an anxiety attack or make you roll your eyes? Although it may seem like an extra step, using a content calendar to organize and plan your posts and can help you think ahead and share content that’s relevant to your audience all year long. Most of all, using a content calendar allows you to reflect on your efforts and measure the effectiveness of your work so that you can improve over time. Here are some considerations to think through when choosing a content calendar for your creative business.

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Yarn Industry News Update

The yarn industry appears to be in the midst of industry-wide consolidation, with this quarter seeing even more acquisitions/mergers. Diversity in the industry and concerns over the inclusion of knitters/crocheters of all races, religions, genders, ages, sizes and socio-economic statuses has been the largest topic of discussion this quarter. Although the topic has simmered for years (decades?), the popular discussion began on Instagram in February and began on Instagram before moving to other social media networks and live events. Here’s a roundup of the latest news.

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