3 Organic Ways to Grow Your Instagram Following
The key to organic growth on Instagram is to identify your goal, your audience, and tell your brand’s story through interesting captions and genuine community involvement.
Jonah Larson is Hooked on Crochet and Doing Good
CBS News has referred to him as “an 11-year-old with a grandmother’s soul” and the Atlanta Journal-Constitution has referred to him as “a prodigy.” He’s appeared on “Good Morning, America” and had so many media requests that he actually had to decline appearing on “The Ellen DeGeneres Show.” But somehow, when we sent Jonah Larson a message to his Instagram account (@JonahHands) last week, he found time and was willing to answer questions about his crocheting and his business experiences for Craft Industry Alliance.
Timeless Treasures Acquires Marcus Fabrics
Timeless Treasures, the manufacturer of quilting cotton, has acquired Marcus Fabrics. Both companies are located in New York City. The financial details of the deal were not disclosed.
F+W Media Files for Bankruptcy
F+W Media, the major craft publisher, has filed for bankruptcy. In the filing, CEO Gregory Osberg cites the decade long decline in the market for print magazines as a contributing factor. Since 2015, for example, the company’s subscribers have decreased from approximately 33.4 million to 21.5 million and the company’s advertising revenue has decreased from $20.7 million to $13.7 million. But that’s not the whole story.
10 Artists Who Are Doing an Awesome Job with Video on Instagram
The Instagram algorithm makes it tricky to consistently connect with your audience. In an attempt to create more engaging posts, many brands are developing video content to use on social media. Video gives you the opportunity to tell more in-depth stories than a single image, and customers love to see it: 87% of consumers say they’d like to see more video from brands in 2019.
Video can be a great way to stop your followers in their tracks as they scroll through Instagram — you can post .mp4 format videos that are anywhere from 3-60 seconds long to showcase your work or creative process in a new way. To inspire you to create more video content for your own feed, here are ten artists and makers who use video on Instagram to boost engagement from their audience. Check them out!
read moreHow to Help Etsy Customers Download Their Digital Files
Digital files are a popular product to sell on Etsy. They’re a terrific source of passive income, meaning you do the work to design and create the file once and then sell it infinitely, even while you sleep. Still, passive income is never really passive. Customers often need help and support, especially when it comes to figuring out how to download their digital file after purchase. Here are some helpful tips to make the process smoother for everyone.
State of the European Handmade Market
The creative market in the European Union is nearly as big as the United States’, but with some very curious differences.
10 Awesome Jewelers on Instagram
Telling the story, visually, of how your work is handcrafted is one of the best strategies makers can use on Instagram. Here are 10 jewelers who are showing how it’s done.
Modcast Event Brings Together Designers, Artists, Quilters in Nashville
During QuiltCon 2019 Modern Sewciety recorded two live podcasts in collaboration with Craft South. Called Modcasts, the two shows sold out quickly and featured an all-star panel of guests. Andrea Tsang Jackson was there and brings us this report.
Show Report: QuiltCon 2019
The torrential rains that washed out roads and closed schools in Nashville, TN could not dampen the enthusiasm of visitors to QuiltCon 2019 at the Music City Center from February 21 – 24. Arriving at the airport, you could already pick up on the excitement, as friends met up for their weekend of fiber fun. Even strangers could recognize fellow quilters among the crush of travelers. Tina Curran was there and brings us this report.