Craft Industry Alliance is excited to have Darice join us as a corporate member. Darice is a premier manufacturer and wholesale distributor to the crafts industry that carries more than 45,000 products.read more
As the holiday season nears, many creative business owners are making plans for how they’ll reach their customers online. Pinterest is a great place to connect with customers and build brand awareness, and taking time to develop a seasonal pinning strategy could boost engagement during the busiest shopping season of the year. Here are seven tactics to reach your customers with seasonal pinning efforts.read more
The big order comes in and it’s all hands on deck to get it processed and out the door. Photographing, packaging, and post office visits. If you have kids in the house there is a good chance you asked them to help, just to get the work done and maintain a level of sanity.read more
Craft Industry Alliance has reciprocal relationships with several other craft-related organizations and we’re proud to be able to offer our members discounted memberships to these other organizations. The American Tapestry Alliance is one of them and today ATA’s Executive Director, Mary Lane, is here to tell us more about the history of ATA and what it has to offer.read more
Before the busy season starts to creep up on us, this is the perfect time to start preparing your craft business for the holidays. Not sure where to start? Here are some ideas to help you get holiday-ready.read more
Posting to social media to drive our creative businesses is no longer just an afterthought. Without an effective process for posting to social media in a way that is both meaningful and engaging can become a challenge when we’re posting on a daily basis.
In a noisy online world, there’s one way to keep your social sanity when it comes to the task of crafting your social media posts– batching and scheduling them in advance.read more
Recently imposed 25 percent tariffs on $200 billion more in Chinese goods includes a large quantity of craft supplies, such as cotton fabric. Craft-industry businesses now have to contend with the likelihood of a price increase soon on supplies imported from China.read more
Looking for an engaging podcast to listen to while you work in your studio? Need some motivation and perspective for your own entrepreneurial efforts? Check out some of our favorite business podcasts for creatives.read more
Writing a professional bio can be intimidating. Whether it’s a short bio on a website, an “about me” column on a blog, or a one-liner for an article, it’s tough to write about ourselves, ‘cause, heck, no one likes a bragger.
But your bio is an important business tool, whether you are introducing yourself to potential customers and clients or to a potential boss. A good bio tells someone why you are the right person for the job, why he or she should buy your products, why you are the perfect one to write an article or book, teach a class, create a design, etc.read more
NY NOW, the trade show for the home, lifestyle, and gifts market, took place August 12-15 at the Javits Center in New York City. Lisa Chamoff was there and brings us this report on the latest trends and buzz at the show.read more