The new Craftsy.com website will be launching sometime this week. After the assets were purchased by TN Marketing, the site is being rebuilt by TN Marketing.
TN Marketing announced today that it has acquired the assets of Bluprint from NBCUniversal.
NBCUniversal announced today that it is closing down Bluprint, the video-on-demand platform formerly known as Craftsy.
Bluprint’s new instructor dashboard lumps subscriber and a la carte customer questions together, making it nearly impossible for legacy instructors to honor their contracts.
Bluprint has launched a Premium annual subscription, adding a third tier to their membership options. The subscription includes four highly-curated project boxes a year for an annual fee of $199.
The video on demand crafts and lifestyle channel, Bluprint, alerted instructors yesterday to a yearlong backlog of customer questions posted to their classes. These questions were, until now, inaccessible by the instructors many of whom now have a queue of thousands.
Bluprint CEO John Levisay sent out a survey to instructors yesterday with questions intended to learn more about their impressions of the company and goals for working together in the future. The survey was accompanied by a letter from Levisay that acknowledged the company’s shortcomings in instructor communication over the past year, as well as the drop in revenue many instructors have experienced since the move to a subscription model and the NBCUniversal buyout.
Online class and supplies platform, Craftsy.com, alerted pattern designers yesterday that it plans to reduce the size of its pattern marketplace as part of a revamp coming in 2019. According to the FAQ document linked to in the email, the Craftsy team reviewed 220,000 patterns from 12,000 shops leading up to yesterday’s notice.
In May, just a month after Craftsy was acquired by NBCUniversal, the company announced to instructors that it would be switching its main revenue model from a la carte class sales to a subscription model.
Craftsy Unlimited, the subscription streaming portion of Craftsy.com, will rebrand as Bluprint on July 17. The new site will be available at myblueprint.com.