Unlock our full resource library
Whether you’re just beginning to set up your small business or are already established in the crafting industry, it never hurts to imagine, “what if?” What if someone takes a tumble on an icy sidewalk outside your shop? What if you sell a sewing machine that turns out to have an electrical fault? What if a massive hurricane brings floodwaters to your shop? Luckily, you can be your own risk manager and prepare for a great many of these “what ifs” by purchasing insurance for your business. By understanding the coverage options you have, you can protect yourself and your business against the unknown.
Here are some concrete tasks you can work on over the next few weeks that will bring more people to your shop and convert them into customers.
We’ve pulled together this calendar of all important dates and shipping cutoffs craft businesses should be aware of for the remaining weeks of 2020.
Part of having a polished visual face for your brand online is having beautiful images. Here’s a handy guide to all of the image sizes and types required.
If you sell on the marketplace, understanding how Etsy search works and optimizing your listings for the algorithm will improve your views, likes, and sales. Use this checklist to improve your SEO on Etsy.
We’ve compared some of the most popular mobile processing services so you can choose wisely. See the table for an explanation of each field.
A well-designed landing page has a single call to action; visitors are asked to do one thing, such as enter their email address, in order to get what they want.
Selecting the best bookkeeping software for your business can be a confusing process. Each product offers specific features and upgrades at various price points. To make the process more straightforward we’ve gathered the information for the most commonly used applications in one place so that you can more easily compare and contrast.
Selling PDFs is a big part of many craft businesses. Here are some options for handling the sales of these digital goods.
A consignment agreement is important when you’re leaving your goods in the possession of an authorized third party to sell. Kiffanie Stahle walks you through the short form and long form agreements so that you can protect your products or artwork.
A list of distributors for selling your craft product. A great resource if you’re working to reach a wider audience and more buyers!
A round-up of laser-cutting services for quilting templates, acrylic rulers, or tags and other unique products to promote your business along with tips for working with laser cutting services.
A great round-up list of creative podcasts from all perspectives! Pottery, knitting, sewing and quilting and entrepreneurial business podcasts as well.
Print this 2021 calendar, staple together, and start drafting your goals for a productive year!
Hey craft business owners! This gift guide is just for you. If someone has been asking you what you want this holiday, we know you’ll find some things on this list that you’ll need and love. Treat your business (and yourself) to something fun this holiday season!
Paper planners are a great way to help boost productivity, and achieve big goals for your business. Check out our roundup of the best planners for craft pros.
Artist Residencies are a great way to expand your network and collaborate, get out of your comfort zone and find time and space to create. In addition, residencies can help promote you and your business through press opportunities and face-to-face interactions with...
We gathered the locations and dates of some of the biggest craft industry trade shows and business conferences in 2020.
The Schedule C Cheat Sheet breaks down this tax form into simple terms with tips specifically for craft business owners filing for taxes.
As retail stores prepare to reopen, they need to look to their local government for guidelines. There are wide variations within the US when it comes to reopening for business and other activities and it's ultimately the business owner’s responsibility to be familiar...
For many craft business owners, attending craft fairs and shows is an important way to generate sales and grow a customer base. The ongoing impacts of COVID-19 has made attending these large-scale events difficult or impossible. Luckily, a lot of shows are going...
Your site’s conversion rate is a metric that tells you how much of your traffic converts to paying customers and optimizing it is an efficient way to make more sales.
Simple customizations to your packaging can help create a cohesive brand experience, help you save money on shipping costs, and protect your products in transit. Dive into our list of custom product packaging options to find the option that works best for your business.
Online course platforms, of which there are more than three dozen, can be divided into four categories: stand-alone platforms, all-in-one platforms, marketplace platforms and WordPress plug-ins. The ones chosen for this article are those most fitting for craft entrepreneurs.
The Lean Canvas that can help you get focused and make informed decisions about your business by getting those half-baked ideas out of your head and written down in a plan so you can move forward with confidence.
Use this Lean Canvas business plan template to help strategize and plan your business.
You can use a custom Zoom background that will completely hide whatever is actually behind you. Once you enable the background, you’ll just see your face superimposed on top of it. Voila! You look instantly professional. We’ve created a series of crafty backgrounds especially sized for Zoom.
GDPR regulations are now an important part of the internet, no matter where you’re located. Use this checklist to go through your business and website to be sure you’re dealing with customer privacy properly.
Trend forecasting experts to help us navigate what’s coming in the years ahead. Explore our guide to 40+ trend forecasting resources that will help your business stay ahead of the curve.
Calendar desktop wallpaper to help you stay organized with the year at a glance and artwork to keep you inspired all year long.
Independent craft shows have sprung up everywhere in the last few years. They’re a great opportunity to meet customers and colleagues. Here’s a roundup!
Applying for a business award can help you to hone in on the goals you have for your business and your future. What would you do with grant money, or specialty training that winning a business award might bring?
Eco-friendly packaging and shipping materials are one way to reduce waste in your business. Explore our picks for recycled shipping supplies and biodegradable packaging.
With all of the ecommerce choices out there, it can be difficult to know which option is best for you. We’ve built this calculator the will help you compare all of the most common platforms.
Craft Industry Alliance is a group of co-founders, contract writers, and service providers. Although we’re a small team, we have big communication challenges. Here are some of the tools we’ve found to be the most effective for communicating with each other as well as our members.
Using a canned response can help reduce your time answering common questions from customers or prospective clients. It’s as simple as cut+paste, then customizing the message as you see fit.
Here’s the big list of Craft Magazine Submission Information! This can be a great way to share your creative work and grow your audience.
Publishing houses are constantly evolving. They’re looking at trends and always in search of the next great idea. Use this chart to get a sense of what each house has published and how to contact them.
Once you have completed our 30-point checklist, you’ll not only have looked into your blog’s overall performance, you’ll have discovered some easy tweaks that will get you more attention from your audience.
Use our Ecommerce Checklist to make sure your site isn’t missing anything! Let us help you use all the tools available to bring and retain customers.
Make sure you consider the following issues when drafting or reviewing a design agreement.
This printable is a collection of well-tested headlines that you can adapt and use for your own own posts on your blog and on social media.
We polled Craft Industry Alliance members and this is a list of their favorite swag, the stuff they still have and use years after the event has ended.
We wanted to give you a little gift, something to make your life just a little bit easier. We’ve designed these printable gift wrap pages and gift tags just for you!
In these sample return policies, you can see what kinds of issues might arise and put some thought into what policy makes sense for your specific products and for your particular business.
Using a spreadsheet to input your cash flow you’ll be able to determine when to hold onto cash for upcoming expenses and when to make significant purchases without causing undue stress.
Search Engine Optimization is the steps you can take to increase organic traffic to your website through search engine results. Here are 20 SEO tips and tricks to optimize your website.
A brand message is the way a business communicates the value of your business to your target audience. It describes why your brand matters, what it stands for, and what it has to offer. It can include your tagline, your About page, advertising slogans, and a recurring story or theme in social media posts.
Social media strategist and video creator Jennifer Priest recently led a webinar for CIA called Know What Works: Make Videos that Capture Attention. She put together this list of suggested video equipment for all skill levels.
The truth is, many businesses are using a subscription model, and it’s easy to lose track of them. For this reason, we’ve created this recurring payment doc to help you keep track of recurring payments. We have a handy editable file, as well as a printable file in both letter and A4 formats for your planners.
Password managers can be a lifesaver when you have multiple accounts and employees. These apps allow you to generate, store, and authenticate your passwords on your computer or mobile devices. Most companies have a low monthly fee and similar features.
If you’re looking for boxes, bags, custom labels, or other items for packaging and shipping, check out the prices and reviews of these suppliers.
Non-disclosure agreements are a valuable and important tool to protect your business information so it doesn’t fall into a competitor’s hands.
Planning the details of your business retreat beforehand will ensure you and all the participants to get the most out of the retreat.
If you’re ready to grow your wholesale business, you’ll need to create a wholesale linesheet to facilitate orders from retail shop owners.
We all want to make the world a more inclusive place, but sometimes it’s hard to know where to start. Take this survey to identify what you are doing well and what you can work on.
Whether you’re starting an online fabric shop, launching your own line of garments, preparing for a large class of quilters, or planning for a big sewing giveaway, there may come a time when you need to reach out to fabric manufacturers. Here’s the big list of fabric manufacturers with contact information.
Author Marjie Kemper created this helpful checklist to walk you creating a Facebook Group. Print it out and check off the boxes as you work through each step.
Taking the time to treat each person who purchases something from your craft business with care will convert first-time customers into loyal fans who will make repeat purchases from your shop and tell their friends.
When you decide to organize a charity craft drive, there are steps you should take to ensure that the effort is effective and follows legal regulations.
Are you prepared to protect and defend your art? We’ve rounded up a collection of resources to help.
We’ve created this very low-tech solution for keeping track of your social media efforts. We suggest focusing on one platform for a couple of weeks to see how your community engages with different types of posts at different times of day.
My secret to polite email etiquette is having a cordial hook that sets the tone for myself. With this, the rest of the email can fall into place.
Preparing an operating agreement is a wise step to take before entering into a business partnership. Here are some questions to ask as you start.
Sharing documents, collaborating on posts, building on common visual inspiration — these are all tasks that can be done remotely using any of these tools.
Surveys and polls can help you understand your customers and followers much better than social media reactions because they allow you to target the specific information you’re interested in to grow your business and engage your community.
As a small business owner, chances are good that you are taking photos, editing them, and posting them. Put your best photo forward with these free and/or inexpensive apps, all recommended by members of the CIA community.
With so many custom sticker companies out there it can be hard to know which one to choose. We’ve compiled the most vital information for each one.
Modern help desk software can help you do tie your customer service efforts together into one cohesive customer experience.
If you’re planning a membership site, you’ll have many considerations such as content, cost, and community. Use this guide to find what is available.
Payroll services can keep you on track, keep you compliant, and save you time. Time card apps can help you and your employees and contractors keep track of their hours.
We’ve put together some cards with a few great quotes about art, life, and work. If they speak to you, feel free to use them wherever you like.
When you’re planning to teach it’s important to include all of the terms of the agreement in written form, and to get the contract signed by both parties.
Turn sponsor inquiries into new partnerships with our customizable media kit template. Have it ready to go the next time you need it!
A list of shipping tips and resources for creative businesses, to help your packages ship seamlessly and arrive beautifully packaged and ready to charm!
A conference and/or tradeshow packing checklist to help you come prepared for business opportunities, and personal comfort!
Whether you have an ecommerce or a brick-and-mortar store, here are some Black Friday and Cyber Monday promotions to kick off the holiday shopping season.
To create your own pins you’ll need to learn to learn a bit about how pins are made and figure out the best place to source them. Here’s some resources to get you started!
A look at the different services available for your email marketing. Pricing, value, and prospective cost as your email list grows are considerations.
Adding a custom cloth label to your handmade item gives it a professional touch and makes it easily identifiable.
Responding to customer feedback is an opportunity to publicly demonstrate that you care about your customers and their experience with your business.
There are a lot of expenses that you can write off on your taxes. Here’s a list of ones you should keep track of during the year to make tax time easier.
We all have our own video equipment needs so we’ve created this document to help you organize your thoughts and create your own equipment wishlist.
There are dozens of online meeting and webinar tools available. We took a look at some of the most popular to compare the prices and some of the most critical features.
Use this sample press release as a model to write your own.
Earning a living as a craft industry professional requires creativity and diversification. Monetizing utilizes the power of your community as an income.
Sourcing supplies at a reasonable cost is a big part of making a small, creative business profitable. Here is a list of wholesale suppliers for crafters.
Discovering high quality business blogs to follow can be tricky. Discover some gems in our list of 20 terrific blogs for creative business owners.
We’ve put together a list of ways to create irresistible bonus content, to entice potential customers who are excited about your product.
Visual imagery that makes an impact is vital to a company’s online success. This is a great collection of sources for stock images and fonts.
A takedown notice is like any legal remedy, to be effective it must be done right. Learn about takedown notices, then use our template to craft your own.
Quotes might be everywhere on social media, but it’s because they are so very effective! We’ve put together a bunch of art, life, and work quotes for you to use and share as you wish!
To make the job of creating effective call to action buttons easier we’ve created a set of 30 buttons ready for you to use. Download them today!
We’ve all been there—you realize you haven’t posted on your blog for a week and you’re uninspired on social media. Here are some ideas!
If you have a website it’s a good idea to get familiar with some basic coding. It doesn’t have to be hard! Here are some resources to get started.
Here’s a spreadsheet created for Craft Industry Alliance members to use for emergency and tragedy business planning. Don’t leave your loved ones unprepared!
Email is a personal and direct way to contact your customers. Most importantly, you own your email list-it is one of your business’s valuable assets.